About Executive Consulting

Executive Consulting transforms messy marketing data and broken ad accounts into clarity, control, and meaningful growth.

When your marketing data doesn’t make sense, when performance looks good on paper but your bank account tells a different story, something’s off! Executive Consulting was created to help you figure out exactly what that is.

Many companies spend tens or even hundreds of thousands of dollars each month on paid media without truly knowing what’s working and what’s wasted. Whether your campaigns are managed in-house or through an outside partner, it’s easy for problems to hide beneath layers of reports, dashboards, and assumptions.

Executive Consulting specializes in getting to the truth. Through a careful audit of your advertising and analytics setup across platforms like Google Ads, Microsoft Advertising, and supporting tools, Executive Consulting uncovers what’s broken, what’s missing, and what’s misleading. That could mean misfiring conversion tracking, double-counted revenue, or gaps in attribution that make good campaigns look bad and bad ones look better than they are.

Once Executive Consulting has diagnosed the issues, we fix them. No jargon, no fluff, just clean, reliable data that shows you where your money is going and what it’s doing. From there, you’ll have the clarity to make smart, confident decisions about where to invest and how to grow.

Executive Consulting gives you the truth behind your numbers and a path forward you can trust.

The Experience Driving Executive Consulting

I started Executive Consulting after seeing too many businesses put their trust and budget into poorly managed campaigns. I’ve always been the person who digs into the data, asks the right questions, and helps clarify what’s working, what isn’t, and where revenue is being left on the table. With the expertise gained after years of doing this inside companies and for clients, I aim to bring that clarity and help unlock meaningful, measurable growth.

My background isn’t just digital marketing. I spent over a decade as an Online Adjunct Professor for BYU-Idaho, teaching, mentoring, and advocating for others, including those in the special needs community. Those experiences taught me to lead with patience, clarity, and respect for every person’s story. I carry that same approach into my work today.

When we work together, I take time to really understand your business and your goals before jumping into tactics. I explain what I’m doing and why it matters. I don’t hand you a report and disappear. I’ll walk you through what’s working, what isn’t, and how we will fix it together.

$275M+

15

15+ Years Experience

Sales Generated

This work matters because I’ve seen how frustrating marketing can be when it feels like a black box. I want you to feel in control, confident, and supported every step of the way.

Deep Expertise in SEM Strategy

I specialize in performance-focused campaigns across Google Ads, Microsoft Advertising, and other key paid media platforms. From restructuring underperforming search campaigns to optimizing complex Shopping feeds, I bring a strategic lens shaped by years of building and scaling accounts across industries. My focus is on precision: tracking must be clean, spend must be intentional, and results must tie back to measurable business outcomes.

In many cases, the first step is an audit to uncover hidden inefficiencies and better align your paid media with how your business operates. Whether it's troubleshooting messy attribution or recalibrating budgets, I help you see clearly and act decisively.

I also bring expert-level knowledge of Google Tag Manager and Google Merchant Center, two essential tools for ensuring your tracking is airtight and your product data is feeding your campaigns accurately. When these systems are set up correctly, they unlock smarter optimization and stronger performance.

From Ecommerce to Enterprise Experience That Scales

I’ve helped nimble ecommerce startups generate fast wins with lean, smart strategies and guided enterprise organizations toward greater efficiency and return on multimillion-dollar ad budgets. This range of experience gives me the ability to flex based on context. I know when to simplify, when to segment, and when to scale.

Clients value how I bridge the tactical and the strategic. I can get into the weeds of platform mechanics, but I never lose sight of the big picture: business growth and profit.